Smile Foundation proudly celebrated and unveiled, a brief special preview of the film ‘I Am Kalam’ for the media at Hotel Sea Princess, Juhu, Mumbai. Smile Foundation also showcased the fresh new look of the posters and the trailors of the film, besides introducing brief details on the ‘I AM KALAM movement; post the release of the internationally acclaimed film.

Along with director Nila Madhab Panda, producer Santanu Mishra, associate producer Jitendra Mishra and entire star cast of the film, present for the occasion were noted celebs like singer and music director Shankar Mahadevan, choreographer and director Remo D’souza, actor Jacky Bhagnani, MTV reality show producer Raghu Ram, MTV VJ Ayushman Khuranna, MTV VJ Siddharth, actor Roshni Chopra, actor and singer Ila Arun and many more industry biggies.

All the people present for the occasion signed pledges for Smile Foundation’s I am Kalam movement and this is how the event was brought to a close.

Smile Foundation will be reaching out to 1000 schools and 200 corporates with the I am Kalam movement post the release of the film. With this movement Smile Foundation aims at sensitizing 10Lac children directly and a population of 30L ac indirectly.

Smile Foundation’s I am Kalam slated for a nationwide theatrical release on August 05, set off on a nationwide tour. Centuryply, the market leader of the plywood & veneer industry in India, is the presenting partner of the film and flagged off the tour at the City of Joy, the cultural epicenter of the country – Kolkata.

Commencing in Kolkata 'I am Kalam' will further travel to Bengaluru, Chandigarh, Delhi and Mumbai. This pre-release 5 city tour is purposed to sensitize the opinion makers of all the cities about the important message of ‘Compulsory Education for Children’ that I' am Kalam' conveys. Since opinion makers have great influence on the masses, turning them into individual representatives of the cause would progressively result in mass sensitization; the main objective of this award winning feature film.

Present for the Kolkata tour were the entire cast of 'I am Kalam' including actors Gulshan Grover, 58th National Award winner Harsh Mayar, Pitobash Tripathy, Husaan Saad, Garima and Beatrice Ordeix. Also present at the event were director Nila Madhab Panda, and associate producer Jitendra Mishra.

I am Kalam’s national youth drive has proved to a major hit, especially with the students at the IIMs. After Ahmedabad and Indore, IIM Lucknow is the third IIM to have joined the Kalam drive. On the 8th of July, I am Kalam reached IIM Lucknow for a special promo screening of the film. This was followed by a group discussion about the ways to fight the grave issue of Child Labour in the country.  Also an IAK quiz was conducted for the students and was participated by all. This sensitization campaign was also adorned with signing of pledges for the cause of Sending Every Child o School.

I am Kalam was specially screened for the Dabbawala Sangathan of Mumbai.  Actor Pitobash Tripathy, who plays the character of Laptan in the film, was present for the screening. The President of the Dabbawala Sangathan, Yamuna Sakaram Ghule, who was also present for the screening said “It is a very good film. It was a very nice gesture of Smile Foundation to screen the film for us. We have been made to feel really special. And on behalf of the entire family I wish this film and Smile Foundation best of luck.”